Volkswagen has an LA based ad agency. The agency flew several folks to DC and we met with them and several people from VW USA. The agency had prepared an extensive deck, with everything they wanted, to brand the entire 4th floor of the Verizon Center. We were there to discuss what was feasible and what was not. After some back and forth, refining what was wanted, with what was practical, we reached common ground. The end result was Volkswagen clearly “owning” the fourth floor of the Verizon Center.