We were brought into a major project for Toyota at Wells Fargo Center, via a referral from Lexus. They had two agendas. One was to brand the parking lot and the other was to create “a car dealership in miniature” inside the main entrance at Wells Fargo.
We initially suggested duplicating the current signage on the exterior light poles, which were hard panels. Instead, we created light pole banners, with vehicle names on them, to identify the various parking lots.
For the interior work, we were directed to research the new style for Toyota dealerships and bring that to the inside of Wells Fargo. After many CAD drawing and rendering, we got approval and built and installed the “showroom”.