Lexus at Wells Fargo Center

After establishing ourselves at Verizon Center with Team One, Lexus’s primary ad agency, we were invited to review a new project at Wells Fargo Center, in Philadelphia.  They showed us the empty space and expressed what their branding goals were.  So, we really started with a blank slate.  It took a couple rounds of renderings, before we matched up with what the client was hoping for.  We built the large structure in our full service shop in Springfield, set it up to make sure everything was working, from the interactive touchscreen to the large graphics. We then crated up the display and drove it to Philadelphia, where it was installed